APP DESIGN NEWSLETTER DESIGN
BEAR SNACKS wanted to incentivise kids to get outside and grow their own fruit and veg. The campaign objective was to increase purchase frequency and highlight the brand's fun side. When customers buy 3 multipacks, they can fill out an online form to receive a free packet of seeds, either carrot or strawberry. I supported the campaign, working mainly on the app and newsletter design.
The campaign needed to drive repeat purchases, while giving kids something that felt like a genuine reward rather than a sales tactic. The mechanic had to give them a reason to keep coming back, beyond just buying more snacks.
For the app, I designed a section that only unlocks with a redemption code; inside, kids get their own carrot or strawberry to grow and look after. As their plant moves through each growth stage, helpful tips guide them on what to do next, and they can keep their own journal along the way, adding photos as it grows. What starts as a one-off code turns into something kids come back to check on. For the newsletter, I helped bring the campaign to life for customers, guiding them through how to take part.
The redemption code did more than reward a purchase; it gave kids a reason to stick around, turning a sales mechanic into a genuinely playful part of BEAR's brand.